New Delhi / Mumbai, November 2025 : The Embassy of Argentina and the Argentine
Consulate, in collaboration with the State Government of Misiones, Argentina,
successfully concluded the “Mother of All Drinks, Yerba Mate” beverage tasting
events in New Delhi and Mumbai. The events were held on 11th November at Andaz
by Hyatt, New Delhi, and 14th November at Taj President, Mumbai, celebrating
Argentina’s iconic drink and its entry into India’s wellness and lifestyle
landscape. Under the theme “Bringing a global wellness drink to Indian
lifestyles through relatable routines, local languages, and aspirational
storytelling,” the initiative aimed to introduce Yerba Mate as a beverage that
blends health, culture, and mindfulness.
Distinguished
Guests
The events witnessed participation from notable dignitaries and
representatives, including:
● H.E. Mr. Facundo Lopez Sartori, Minister of Agriculture and Production,
Government of Misiones, Argentina
● H.E. Mr. Mariano Caucino, Ambassador of Argentina to India
● H.E. Mr. Daniel Quer Confalonieri, Consul General of Argentina in Mumbai
● Mr. Ricardo Maciel, Vice President, INYM (National Institute of Yerba Mate)
● Mr. Anish Narang, Managing Director, Karavan Advisory Enterprises LLP, India
Also in attendance were representatives from Yerba Mate companies in Argentina
— Mr. Martin Britez (Piporé SRL), Mr. Fernando Haddad (Fencia SRL), Mr.
Yonathan Klimuik (Klimmiuk Infusiones), and Mr. Denis Bochert (Montecarlo
Limitada) — along with importers and distributors from India:
Mr. Anurag Gupta (Sunshine Tea), Ms. Mani Manchanda (Sol Mate), Mr. Ankur
Dudhoria (Mateya), Mr. Amit Mehta (Chado Tea), and Mr. Shaurya Bhandari
(Matero).
An Evening of Culture, Conversation & Wellness
Both evenings brought together media professionals, wellness enthusiasts,
and lifestyle influencers who experienced the many forms of Yerba Mate — from
traditional infusions to innovative desserts — accompanied by authentic
Argentine Chamamé music. The sessions featured engaging presentations on the
province of Misiones, the heartland of Yerba Mate cultivation, and its vibrant
culture and tourism.
Speakers emphasized that Yerba Mate is more than a beverage — it is a daily
ritual promoting productivity, focus, and balance. The drink complements every
part of the day — from a morning energizer to a refreshing afternoon companion
— symbolizing natural vitality and connection.
Health, Heritage & Performance A highlight of the event was a presentation
exploring Yerba Mate’s connection with global football icon Lionel Messi and
its popularity among Argentine athletes, who consume it for its natural energy,
focus, and recovery benefits. Guests learned about the traditional preparation
— brewed in a Mate gourd and sipped through a bombilla (metal straw) — and
Yerba Mate’s scientifically proven benefits:
● 90% more antioxidants than green tea
● Natural energy from mateine (a gentle
blend of caffeine, theobromine, and theophylline)
● Immunity support, improved metabolism,
and weight management
● Rich in magnesium, iron, thiamine,
vitamin B6, vitamin C, and sodium
● Zero total, saturated, or trans fat
Official Remarks
“We are thrilled with the success of
our events in New Delhi and Mumbai,” said H.E. Mr. Facundo Lopez Sartori,
Minister of Agriculture and Production, Government of Misiones. “It was
wonderful to see so many people come together to celebrate the rich and diverse
world of Yerba Mate. We are grateful to everyone who attended and made the
event such a success.”
Building the Yerba Mate Movement in India
While Yerba Mate remains a new beverage category in India, its momentum is
growing rapidly among health-conscious consumers and urban professionals. The
Embassy of Argentina, the Consulate, and the Government of Misiones plan to
expand awareness through collaborations with media, influencers, athletes,
football players, and wellness experts, positioning Yerba Mate as a natural,
everyday energy ritual for Indian lifestyles.
The Province of Misiones, Argentina, extends its heartfelt thanks to all
attendees for their participation and enthusiasm. The event served as a bridge
between cultures, inspiring new connections, deeper appreciation, and shared
wellness through the world of Yerba Mate.
