Chennai, 27th November 2025 : Miles2Go Consulting Services, a Chennai-based Management Consulting
firm led by retail veteran S. Shriram, has formalised a business collaboration
with Texvalley Erode, one of South India’s largest integrated marketplaces
spanning 20 lakh sq. ft.
Texvalley – promoted by Erode-based Lotus Group and
URC Group – is currently undergoing a major transformation from a predominantly
wholesale textile hub into a full-fledged destination offering fashion, food
and beverage, electronics, sports, entertainment and a wide range of
family-oriented leisure experiences.
This repositioning aims to enhance Texvalley’s appeal
across consumer groups, particularly Gen Z and millennials, by creating a
trend-led, aspirational and experience-driven destination aligned with evolving
lifestyle and retail expectations.
Speaking on the collaboration, S. Shriram,
Founder & CEO of Miles2Go Consulting Services, said, “Texvalley
stands at a unique intersection — a rich textile legacy on one side and a
fast-growing demand for organised retail and lifestyle experiences on the
other. By repurposing Texvalley into a next-generation destination, our vision
is to create a compelling ecosystem that appeals to traders, families, youth,
Gen Z and millennial consumers alike.
The aim is to build not just a marketplace, but a
vibrant retail and leisure landmark for the entire region.”
Shriram brings deep category experience, having been
the first Indian to establish airport retail spanning 46,000 sq. ft. at India’s
first private greenfield airport in 2006, and having served on the founding
team of Central, India’s first seamless mall by the Future Group.
Miles2Go was formed in 2014 and has hence worked with
scores of small and medium business owners & entrepreneurs, helping them
scale their business, with a deep focus on improving PAT. The firm aims to
become the first Management Consulting Firm in India to go for an IPO by
2030.
Located in Erode at the heart of Tamil Nadu’s textile
belt, Texvalley is easily accessible to key trade and residential clusters
including Gobichettipalayam, Bhavani, Perundurai, Sangagiri and Tiruchengode,
while also drawing visitors from the wider Tiruppur region such as Avinashi,
Kangeyam, Palladam and Vellakoil. It further connects to catchments from
Karur—Paramathi-Velur, Aravakurichi and Namakkal—and from major pockets of
Salem such as Rasipuram, Mettur, Omalur and Yercaud.
This diverse and high-potential catchment uniquely
positions Texvalley to evolve into a large-scale retail, lifestyle and
entertainment destination complementing its wholesale strengths.
Under this collaboration, Miles2Go will steer
Texvalley’s comprehensive rebranding, long-term planning and strategic
repositioning. This will include the development of a 10–15-year master
roadmap, phased infrastructure upgradation, modernised zoning and layout
improvements, and the creation of lifestyle and entertainment districts.
A refreshed tenant mix featuring fashion, lifestyle,
dining and leisure brands will be curated alongside strengthened leasing
strategies. The collaboration also includes building a year-round marketing and
events calendar aligned with regional cultural and festive cycles, and
introducing experience-led initiatives designed to deepen consumer engagement
and drive sustained footfall.
Structured performance reviews will track metrics such
as footfall, sales trends and consumer response to ensure the transformation
remains agile, data-driven and consumer-centric.
