HMD Doubles Down on Affordable Featurephones Segment, Launches HMD 100 & HMD 101 to Capture Volume Leadership Crown

 

Building on our value leadership to now drive volume
leadership by expanding into the under-₹1000 category, these devices deliver
dependable performance, long battery life, and seamless connectivity in a
stylish design—perfect for millions seeking simple, reliable technology.

New Delhi, 12th December, 2025 : HMD, today announced the launch of the all-new HMD 100 and HMD
101 feature phones. Designed specifically for Indian consumers who value
durability, simplicity, and affordability, these devices make everyday
communication easier and more reliable than ever before.

Meeting the Needs of the Masses

With a resolute focus on the under ₹1,000 category,
HMD is breaking new ground and introducing feature phones that combine clean
design with trusted quality. The HMD 100 and HMD 101 are the first in a
forthcoming series aimed at rural and semi-urban residents, senior citizens,
working professionals such as delivery executives and factory workers, as well
as anyone seeking a handy, dependable secondary device.

 

Key Features

HMD 100

  • Design
    and Build
    : Sleek, contemporary form that
    fits perfectly in hand and pocket, crafted for comfort and everyday
    toughness. Testimony to the build & quality is the promise of 1-year
    replacement guarantee that comes with the phone.

  • Color
    Options:
     The device will come in Grey,
    Teal, and Red, allowing users to choose a style that suits them

  • Battery
    Backup:
     Built for calling and messaging,
    with a long-lasting 800 mah battery designed to keep you connected from
    sunrise to sunset

  • Seamless
    Communication Medium:
     An easy-to-use menu
    ensures that staying in touch is simple, fast, and stress-free

  • Everyday
    essentials
    : Dual LED torch, Wireless FM, Phone
    Talker, 10 Indian Language input support & 23 Indian language render
    support.

HMD 101

  • Design
    and Colors:
     An elegant, robust look
    offered in Blue, Grey, and Teal, blending style with ease of use

  • On-the-go
    Entertainment:
     Built-in MP3 player,
    Wireless FM Radio and expandable storage via microSD card so you can enjoy
    music anywhere

  • Everyday
    Performance:
     Smooth performance tailored
    for entertainment, calls, and texts with essential features like Dual LED
    torch, Auto Call recording, Phone Talker, 10 Indian Language input support
    & 23 Indian language render support.

  • Durability: Lightweight yet tough enough for any lifestyle; designed
    to withstand the knocks of daily life. Testimony to the build &
    quality is the promise of 1-year replacement guarantee that comes with the
    phone.

 

On the launch, Ravi Kunwar, VP and CEO, HMD
India, APAC and ANZ
mentioned, “The launch of the HMD 100 and 101
marks a strategic expansion into the high-volume sub-₹1000 segment, which
represents a vital 40% of India’s feature phone market. This is a pivotal step
in our mission to serve every Indian mobile user. 
By expanding across
the entire feature phone spectrum, we are strengthening our commitment to
inclusive innovation and advancing HMD’s leadership into volume while
sustaining our strong position in value. Each device is built around
real needs—connecting loved ones, delivering trusted quality, and offering
undeniable value. Our promise remains clear: HMD is ‘with you, for you,
always.”

 

Availability

The devices is available at a price
of INR 949 and can be purchased through leading retail stores,
major e-commerce platforms, and HMD.com.

Stay tuned for more details on the exciting milestones
HMD has planned for 2025.

For further information, please contact the HMD
press office
hmd@adfactorspr.com

 

About HMD 

We are HMD, Human Mobile Devices. At HMD, we start by
tuning into what people really want. Our consumers are passionate about the
planet, often feel swamped by digital overload, and are keeping a close eye on
their budget. That’s why we are thrilled to be Europe’s largest smartphone
maker, championing repair-at-home phones, and a go-to for much needed digital
time out.

Coming this year, you can expect to see a new
portfolio of HMD original mobile devices, as well as Nokia phones and exciting
new partnerships. For further information, see www.hmd.com