Mumbai, November 2025 : American Tourister joins hands once
again with LoveChild
Masaba to unveil the ‘Trousseau Collection’—a stunning new line of luggage
that redefines wedding and festive travel. Designed to bring together the spirit
of celebration and the joy of travel, the collection invites you to “Make
weddings magical with American Tourister x LoveChild Masaba Trousseau
Collection.”
Rooted in the emotions of new beginnings, the
Trousseau Collection redefines what it means to travel in style during life’s
most special moments. While it is designed for weddings and festive occasions,
it’s equally meant for anyone who loves owning a unique statement piece for
themselves for any kind of travel. Crafted for the modern Indian traveller—celebratory,
expressive, and ever on the move—this collection fuses American Tourister’s
trusted travel expertise with LoveChild Masaba’s signature design sensibility.
Infused with soft, joyful tones of pink, grey, blue,
and white, and adorned with lotus and elephant motifs, each piece narrates a
story of love, luck, and togetherness. These timeless Indian symbols meet
clean, contemporary design, creating luggage that is equal parts statement and
sentiment. Whether it’s a bride embarking on her new journey, a friend
travelling to a destination wedding, or a family exploring festive getaways,
the Trousseau Collection turns every departure into a celebration.
Ms. Anushree Tainwala, Executive Director –
Marketing, Samsonite South Asia, shared, “With the
Trousseau Collection, we wanted to capture the emotion and excitement that come
with new beginnings. Whether it’s a destination wedding, a honeymoon, or
festive travel, this range reflects celebration in motion. Partnering with
LoveChild Masaba allowed us to bring a bold, expressive, and joyful aesthetic
to travel gear—proving that luggage can be as stylish as it is functional.”
Masaba Gupta, Founder of LoveChild Masaba, added,
“LoveChild has always been about self-expression—and the Trousseau Collection
is an extension of that philosophy. For me, a trousseau is not just what you
carry—it’s a reflection of who you are. This collaboration with American
Tourister allowed us to create luggage that’s as bold and beautiful as the
people who carry it—quirky, statement-making, and designed to travel through
every chapter of your life.”
The Trousseau Collection is built with durable yet
lightweight polycarbonate, designed to complement both festive elegance and
everyday travel. Each piece features a TSA-approved lock for added security,
double spinner wheels for effortless mobility, and a specially printed interior
lining with organiser pockets to keep essentials neatly packed. Combining
beauty with utility, it’s a collection made to move through milestones with
grace.
Continuing American Tourister’s legacy of creating
travel gear that blends fashion with function, the Trousseau Collection
embodies the essence of today’s traveller—modern, expressive, and always ready
for adventure.
Link to the TVC:
YT link https://youtu.be/aUSGqgtD0HA?si=leY8gqKaud3P8GSr
Instagram Link: https://www.instagram.com/reel/DQWlXigDIHp/?igsh=MW1tdXV1cGRuaTd5dQ==
Agency – Makani Creatives
Production House – Snowball Studios
Director – Adarsh Menon
Creative Director – Prasad Rao, Chrisel
Fonseca-Punjabi Madhuri Mhatre
Available across leading retail stores, online
platforms, and americantourister.in, the Trousseau Collection is
here to make every journey, every celebration, and every beginning truly
magical.
About American Tourister
American Tourister is a global luggage brand owned by the Samsonite
Corporation, founded in 1933. The operations in India are at Nashik,
Maharashtra where global design is coupled with Indian
craftsmanship. American Tourister has decades of experience with continual
innovations to make products that help millions of travelers explore with
confidence.
