EAZY, one of the pioneers in India’s enterprise
software space, has announced the rollout of EAZY CRM 4.0, its
latest and most comprehensive upgrade to date. The new version is claimed to be
built on a modern, scalable technology stack and is aimed squarely at B2B
organisations that rely on structured sales processes, distributor networks,
and long customer lifecycles. With a refreshed interface, stronger automation,
and real-time visibility into performance, CRM 4.0 is designed to help sales
and service teams work as one, without the usual silos between systems.
CRM 4.0 brings
with it a dashboard-first experience where you experience core performance
indicators including lead conversion rates, opportunity pipeline velocity,
customer engagement, and service case resolution, all tracked LIVE. The new
version has been designed keeping critical KPIs at the centre, ensuring that
every screen, workflow and insight aligns with how B2B organisations measure
performance on the ground. These not only enable sales leadership, but also
bring together frontline teams to make data-driven decisions. From supporting
complicated B2B sales cycles, the platform’s advanced workflow engine facilitates
multi-stage approvals, quote generation, contract renewal & escalation.
This helps in enforcing process rigor through reduced administrative overhead
costs. This new version leverages a cloud-native architecture, focusing not
just on performance, security, and extensibility but also on maintaining a
clean and responsive UI that works equally well on web and mobile.
A key differentiator of CRM 4.0 is
its seamless integration within the EAZY enterprise ecosystem: the CRM is
tightly connected with EAZY ERP for real-time view of operations, EAZY’s DMS
for distributor visibility, and with EAZY’s SFA (Recibo) for field-sales data
and order execution. This integrated EAZY ecosystem ensures
that sales, distribution, and service teams are all working on a unified data
source. This favors more transparency, accountability, and a cohesive customer
experience across the entire business network.
Looking forward, Kunal Singhal, Founder & Managing
Director, mentioned that they plan to extend CRM 4.0’s capabilities in
the coming quarter with a marketplace of pre-built integrations. This
will also bring AI-powered forecasting into play for better pipeline management
and churn risk. These upcoming releases are focused on making EAZY CRM a comprehensive
business platform for B2B sales enterprises.
EAZY anticipates
that CRM 4.0 will significantly improve operational efficiency
of the organizations, reduce dependency on manual tasks, and provide greater
visibility and more transparency into the entire sales and service lifecycle.
By aligning both via a single unified system, businesses can drastically reduce
silos through improved accountability and eventually delivering better outcomes
at the customer’s end.
“CRM 4.0 is not just about updating software, it’s
about transforming how B2B organisations connect sales, distribution and
service in real time,” said Kunal Singhal, Managing Director, EAZY.
“We have architected this version with a performance-first mindset, focusing on
KPIs that matter, while building the foundation for a truly unified enterprise
ecosystem.”
“This release is just the beginning,” added Singhal.
“As we roll out further integrations in our CRM and focus on advanced service
workflows, companies using EAZY will be able to operate with unprecedented
agility and connectivity.”
CRM 4.0 is available immediately to both new and
existing EAZY customers. They also provide dedicated migration support,
onboarding guidance, and training resources to foster IT teams to adopt the new
version seamlessly.
About EAZY
EAZY is a leading provider of cloud-based ERP, DMS,
and field sales automation platforms tailored for mid-sized and large
enterprises. With industry-ready products and plug-and-play modules, EAZY helps
businesses across India unlock operational efficiency, reduce costs, and make
smarter, real-time decisions. To learn more, visit: https://www.eazy.ai
