- Flipkart
Minutes strategically scaled its 10-minute delivery promise across more
than 30 new cities in 2025, with a dramatic increase in metros,
tier 1 and tier 2+ regions, accelerating service availability in
cities like Chennai, Hyderabad, Pune, Kanpur, Bihar Sharif,
Mohali, Rohtak, Durgapur, Hajipur, Meerut, and Arrah, among several
others - Gen Z consumers in the age
range of 15 to 25 years old led the platform adoption, followed by the
student cohort - Demonstrating
strong customer loyalty, more than 6 lakhs customers became
power users, placing a repeat order within 7 days - Fruits & vegetables remained one of the leading offerings accounting for an
impressive 45% of every basket - Categories
like home furnishing, home decor, premium electronics, and mobiles
fueled growth in H2 as against H1 2025. Air purifiers, gold and silver
coins, mobile accessories and so on registered strong traction - Creating
an impactful farm-to-door network, Flipkart Minutes sourced a massive
fresh produce pipeline directly from over 2000 farmers,
generating sustainable income and significantly bolstering local
economies - Flipkart
Minutes onboarded several national and emerging D2C brands,
including Mondelez, Daawat, Suhana, Anand Sweets, Taali Foods,
Bikanerwala, Biswa Bangla, Nanihaal, to name a few, providing them
with critical hyperlocal visibility and an unparalleled national platform
for accelerated market reach - Sustainability
continued to drive operational excellence with Flipkart Minutes
introducing eco-friendly green packaging, and more
than 10 million orders being delivered through electric vehicles this
year
Bengaluru – December 11, 2025 : Flipkart’s quick commerce offering, Flipkart Minutes,
concluded 2025 with an unprecedented performance, fueled by growing customer
loyalty, rampant geographic expansion, and deeper engagement across high-demand
categories. The platform has recorded 16X growth in orders in H2 2025
and over 53 million unique visitors this year, with Gen
Z leading the platform adoption, followed by the student cohort. This was
further cemented by soaring customer loyalty, with more than 6 lakhs
customers placing a repeat order within 7 days. Flipkart Minutes
launched operations in more than 30 new cities this year, with a
strong focus on tier 2 and 3 regions, reflecting Flipkart’s vision of building
a nationwide, neighbourhood-led fulfilment network that combines speed, access,
and affordability.
Hemant Badri, Senior Vice President and Head of
Supply Chain, Customer Experience, Re-Commerce and Minutes, Flipkart
Group, said, “Flipkart Minutes is no
longer just gaining momentum; it is fundamentally redefining quick commerce in
India. This year, backed by Flipkart’s robust operational capabilities, we have
delivered reliability at scale, earning the deep trust of our customers across
the nation. We’ve witnessed phenomenal engagement, with repeat businesses confirming
the critical role Minutes now plays in their lives.
Our sustained growth is fueled by a
precision-engineered, technology-led supply chain and a healthy partner
ecosystem that ensures we fulfill every order flawlessly. As we look ahead, our
focus is unwavering: to strengthen access, diversify our assortment, and embed
the Minutes experience seamlessly into the daily rhythm of every household
across Bharat.”
Solidifying strategic presence across high-growth
metros and thriving cities of Bharat
Flipkart Minutes strategically expanded its footprint
across both India’s largest metros and high-potential tier 2 and 3 regions. The
platform extended its 10-minute promise to several metros such as Chennai,
Hyderabad, Kolkata, Pune, Jaipur, Ahmedabad, Lucknow, Kanpur, Patna, and
Guwahati among others and continues to accelerate to ensure consumers’
needs are addressed instantly for both planned restocking and critical urgent
requirements.
To meet the surging demand, Flipkart Minutes scaled-up
its presence in key tier 2 and tier 3 new city corridors, including Mohali,
Hajipur, Arrah, Bihar Sharif, Rohtak, Asansol, Durgapur, Panchkula, Zirakpur
and Muzaffarpur, Sonipat among many more. The rapid growth is
underpinned by Flipkart’s core strengths: sophisticated real-time inventory
planning, a reliable last-mile network, and localised, city-specific assortment
strategies.
Fresh produce strengthened through a wide network
of farmers
Fresh produce remained a powerful catalyst, driving
significant adoption for Flipkart Minutes. Leveraging one of its key
initiatives, Samarth Krishi, the platform collaborated and sourced fresh
produce directly from over 2000 farmers, enabling a direct
farm-to-home supply chain that elevated freshness and affordability. This
year, fruits and vegetables were one of the leading items
consistently making up an impressive 45% of every basket. Flipkart
Minutes directly impacted thousands of farmers by training and enabling them to
improve their yields, gain access to the national market, and hold more
negotiating power. Flipkart Minutes provided customers access to fresh produce
starting at ₹9, while farming communities benefitted from predictable demand,
improved price realisation, and enhanced post-harvest practices.
Daily essentials, fresh produce, and trend-led
categories drive momentum
Demand across 2025 was anchored in essentials such as
fruits and vegetables, beverages, dairy, snacks, and home care, which remain
the backbone of daily orders. Beauty and personal care emerged as
high-growth categories, driven by customers seeking immediate access to
grooming and skincare products. The gems and jewellery, premium
electronics, home decor, and mobiles, among other categories, delivered the
strongest performance, with nearly 10X increase in demand in
H2 as compared to H1 of 2025. Lifestyle and discovery-led segments also
continued to expand, such as women’s westerns, men’s ethnic, makeup, and
personal healthcare, to name a few.
Repeat orders are rising as customers build
high-frequency habits
Repeat-order behaviour is emerging as a key indicator
of momentum for Minutes. In leading markets such as Bengaluru, Kolkata,
Mumbai, and NCR with customers placing an average of more than 5
million orders per month, signalling habit formation and deepening
trust in the service model. Several stores are also showing consistent
performance on orders per store, with a fast ramp-up in new clusters and a
higher frequency in mature zones.
Enabling growth for regional brands and
digital-first sellers
Flipkart Minutes continues to expand market access for
regional and digital-first brands, which have helped scale their businesses
significantly. This year, Flipkart Minutes forged strategic collaborations
with over 200 digital-first brands at a national and regional
level. Companies like Mondelez, Daawat, Suhana, Anand Sweets, Taali
Foods, Biswa Bangla, Nanihaal, Cycle Agarbatti, Mysore Sandal Soap,
among others, were brought on board to widen the regional selection for
consumers across cities and help D2C brands reach a wider set of consumers
through Flipkart Minutes’ strong hyper-local presence.
Sustainability driving operational excellence
This year, Flipkart Minutes reinforced its commitment
to building a sustainable ecosystem by introducing green packaging at every
store level. So far, over 2 million customers have
adopted and supported this initiative, which proves consumers’ belief in the
vision and service model of Minutes. Additionally this year, more than
10 million deliveries were fulfilled through electric vehicles, aligning
with Flipkart’s efforts towards reducing carbon footprint and building a more
responsible and resilient industry.
Technology-led and consumer-focused efforts to
enhance convenience and build loyalty
Flipkart Minutes’ performance is anchored in the
technological and operational capabilities of the Flipkart Group. The service
leverages AI-driven demand forecasting, real-time inventory synchronisation,
automated dark-store operations and intelligent routing, enabling accurate
fulfilment and consistent delivery timelines even during peak hours. The
smartphone exchange programme, offering real-time valuation and doorstep
pickup, remains a differentiated capability for high-value purchases, thereby
redefining the convenience of online shopping.
In 2025, the rising demand for quick commerce
underscores its role as an integral part of modern households’ shopping
experience in India. As adoption broadens across cities, Flipkart Minutes
continues to build on Flipkart’s operational and technology strengths,
delivering the value, quality, speed, and convenience that customers expect in
their daily routines.
About the Flipkart Group
The Flipkart Group is one of India’s leading digital
commerce entities and includes group companies Flipkart, Myntra, Flipkart
Wholesale, Cleartrip and super.money.
Established in 2007, Flipkart has enabled millions of
sellers, merchants, and small businesses to participate in India’s digital
commerce revolution. With a registered user base of more than 500 million,
Flipkart’s marketplace offers over 150 million products across 80+ categories.
Today, there are over 1.4 million sellers on the platform, including Shopsy
sellers. With a focus on empowering and delighting every Indian by delivering
value through technology and innovation, Flipkart has created thousands of jobs
in the ecosystem while empowering generations of entrepreneurs and MSMEs.
Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy
Returns, and UPI. These customer-centric innovations focus on enhancing digital
payment offerings for all customers while making online shopping more
accessible and affordable for millions of Indians.
For more information, please write to media@flipkart.com
