Virkaran Singh,
Founder of Skuka Solutions Pvt. Ltd., is preparing for yet another
category-defining launch that is set to transform India’s real estate market.
After introducing It’s Spotlight, one of India’s fastest-growing technology and
data-driven DOOH networks, Virkaran is now getting ready to unveil It’s
Spotlight Rewards, a breakthrough the industry has never seen before.
In just seven
months, Virkaran has built It’s Spotlight from a new entrant into one of the
most trusted and intelligent DOOH ecosystems in the country. The platform has
deployed tech-enabled digital screens, delivered real-time data insights for
brands, and partnered with leading names such as Toyota, Honda, Apple, BMW,
Audi, ACC, Reliance and Vodafone Idea. It’s Spotlight also created digital
interactive zones during the Radhika Das India Tour, showing how digital
out-of-home media can evolve into a highly experiential and engaging touchpoint
for audiences.
Now, Virkaran Singh
is ready to take his vision into the real estate space.
While It’s
Spotlight continues to grow in media, data and brand engagement, It’s Spotlight
Rewards will focus on bringing much-needed transparency, structure and fairness
to India’s broker community. The platform introduces a reward system that the
industry has never formally recognised before and aims to bring clarity to
incentives while strengthening trust between developers and channel partners.
Sharing the thought behind this move,
Virkaran Singh says,
“For years, people have earned rewards for almost everything they do,
whether it is buying groceries, booking flights or simply recharging their
phones. Yet real estate, which is India’s largest and most high-value sector,
has never offered a structured reward system. What we are about to launch, will
change the real estate market forever.”
With the launch of
It’s Spotlight Rewards, Virkaran Singh is introducing a shift that will
redefine how the real estate market operates. For the first time, transparent,
predictable and supported by technology.
